Black Friday 2026 Sale Start Dates by Store: Full List

Updated November 2026

When does the Black Friday sale start? Black Friday 2026 is on Friday 27 November, but most big stores start their sales well before that. Best Buy's early deals began on 6 November, Walmart's first event runs 12-15 November, Ulta's early deals have run since 25 October, and Amazon already has early deals in its Holiday Shop.

The table below lists the Black Friday start date for 2026 and the end date for each store we track. Each date is marked confirmed (published by the store or a reliable report) or expected (based on the store's 2025 pattern). For the event itself, see When Is Black Friday 2026? and our Black Friday deals hub.

Black Friday 2026 Key Dates

• Singles Day: Wednesday 11 November
• Thanksgiving (US): Thursday 26 November
• Black Friday: Friday 27 November
• Small Business Saturday: Saturday 28 November
• Cyber Monday: Monday 30 November
• Giving Tuesday: Tuesday 1 December

Black Friday Sale Dates by Store (2026 Table)

Dates were checked on 10 November 2026. Where a store has not announced its 2026 dates, we show what it did in 2025, clearly labelled. The link column goes to our store page or our full guide for that store.

Store	Sale starts	Sale ends	Early access?	Link
Amazon (US)	Early deals live now (confirmed); main Black Friday Week around 19-20 Nov (expected)	Around 1 Dec, after Cyber Monday (expected)	Yes: early deals in the Holiday Shop now	Amazon coupons
Best Buy (US)	Early deals from 6 Nov (confirmed); main sale 19 Nov (confirmed)	28 Nov (confirmed)	Yes: new early deals every Friday since 6 Nov	Best Buy promo codes
Walmart (US)	Event 1: 12 Nov; Event 2: 23 Nov (confirmed)	15 Nov and 29 Nov; Cyber Monday deals 30 Nov-2 Dec (confirmed)	Walmart+ early access usual (expected)	Walmart guide
Target (US)	Early sale 5 Nov (confirmed, ended 7 Nov); main sale not announced	Price match runs 1 Nov-24 Dec (confirmed)	Early sale already held	Target guide
Ulta Beauty (US)	Early deals 25 Oct (confirmed); Black Friday online 21 Nov at 8pm CT, in store 22 Nov (confirmed)	28 Nov; Cyber Monday 29 Nov-1 Dec (confirmed)	Yes: weekly early deals, 2-day online deals 13-14 Nov	Ulta coupon codes
Sephora (US)	Black Friday dates not announced; 2025 Cyber Week deals from about 24 Nov	Not announced	Savings Event for members ran 30 Oct-9 Nov (confirmed, ended)	Sephora guide
Macy's (US)	Not announced; 2025 Early Access started 10 Nov	Not announced; 2025 Black Friday Week ran to 29 Nov	2025 had a 4-day Early Access sale (expected again)	Macy's guide
Dyson (Italy)	Reported from 30 Oct (expected; not shown on dyson.it when we checked)	Around 30 Nov (expected); 2025 ran 31 Oct-1 Dec	Dyson often starts deals weeks early	Dyson discount code
Surfshark	Live now (confirmed)	Around 2 Dec (expected; check the countdown on Surfshark's deal page)	Sale started weeks before Black Friday	Surfshark discount codes
Abercrombie & Fitch	Around 23 Nov, Monday of Thanksgiving week (expected; 2025 started 24 Nov)	Cyber Monday, 30 Nov (expected)	myAbercrombie members got early access in 2025 (expected)	A&F discount code
Cloudways	Not announced by Cloudways (reports disagree)	Not announced	2025 deal started about two weeks before Black Friday	Cloudways discount codes
EcoFlow (US)	2 Nov (confirmed)	18 Nov (confirmed)	Sale already live	EcoFlow US codes
Anker SOLIX (AU)	10 Nov (confirmed)	12 Dec (confirmed)	Sale already live	Anker SOLIX AU codes
Bluetti (AU)	5 Nov (confirmed)	18 Nov (confirmed)	Yes: sneak peek sale	Bluetti AU codes
Helly Hansen (AU)	27 Nov (confirmed)	30 Nov (confirmed)	No early sale announced	Helly Hansen AU codes
Emma Sleep (AU)	Live now (confirmed)	16 Nov (confirmed)	Sale already live	Emma Sleep codes
Vionic (AU)	13 Nov (confirmed)	Not announced	Not announced	Vionic codes
Leon Cycle	1 Nov (confirmed)	30 Nov (confirmed)	Month-long sale	Not listed yet
Freeze Frame	Live now (confirmed)	1 Dec (confirmed)	Sale already live	Not listed yet
The Hot Spot (AU, 18+)	VIP early access from 2 Nov (confirmed)	Not announced	Yes: VIP early access	Not listed yet
Lovehoney (18+)	Not announced	Not announced	Not announced	Lovehoney voucher codes

Lovehoney and The Hot Spot sell adult products and are for shoppers aged 18 and over.

When Does Black Friday Sale Start and End at Each Store?

There is no single start date. Most sales now follow one of three patterns.

1. Early waves in early to mid November

The big US retailers now start weeks ahead. Best Buy has added new Early Black Friday deals every Friday since 6 November, and its main Black Friday sale runs from 19 to 28 November. Walmart has split its sale into events: the first runs 12-15 November, the second 23-29 November, and its Cyber Monday deals follow from 30 November to 2 December. Target held an early sale on 5-7 November and has a holiday price match from 1 November to 24 December, so buying early there carries less risk. Read our Best Buy Black Friday guide and Walmart Black Friday guide for the details of each event.

2. A "Black Friday Week" that starts the week before

When does Amazon Black Friday start? Amazon has not announced its 2026 dates yet. Its own FAQ confirms Black Friday on 27 November and Cyber Monday on 30 November, and says early deals are in the Holiday Shop now. In 2025, Amazon's Black Friday Week began at 12:01am on 20 November and ran to 28 November, and its Cyber Monday event ran from 29 November to 1 December. If Amazon follows the same pattern, its main 2026 sale would start around 19-20 November. Our Amazon Black Friday 2026 guide will be updated when Amazon confirms.

Ulta Beauty has published its full schedule: early deals 25 October to 21 November, Black Friday online from 21 November at 8pm CT and in store 22-28 November, Cyber Monday online 29 November to 1 December, then a Big Holiday Beauty Sale to 24 December. More in our Ulta Black Friday guide.

Macy's has not announced 2026 dates. In 2025 it ran Black Friday Early Access from 10 to 13 November, "Black Friday Starts Now" from 14 to 22 November, then Black Friday Week from 23 November with deals through 29 November. Treat these as 2025 dates until Macy's confirms.

3. Short sales around Black Friday weekend

Some fashion brands keep their sale short. Abercrombie & Fitch has not announced 2026 dates. In 2025, its sale was reported live from Monday 24 November, with early access for myAbercrombie members, and it ran through Cyber Monday. The same pattern would mean a start around 23 November 2026. Helly Hansen Australia has confirmed a four-day sale from 27 to 30 November.

Beauty, tech and subscription brands

Sephora's big member sale, the Savings Event, ran from 30 October (Rouge) and 3 November (VIB and Insider) to 9 November, so it has already ended. Sephora has not announced Black Friday dates. In 2025, Cyber Week deals were reported from around 24 November. See our Sephora Black Friday guide.

Dyson often starts its Black Friday offers weeks early. Italian consumer site Altroconsumo reports Dyson Italy offers from 30 October to 30 November 2026. We could not confirm those dates on dyson.it, so we mark them as expected. In 2025, the Italian Dyson sale ran from 31 October to 1 December.

Surfshark's Black Friday deal is already live. Reports say it ends on 2 December, but sources disagree, so check the countdown on its page. Power station brands started early too: EcoFlow US runs 2-18 November (see our EcoFlow Black Friday guide), Bluetti AU 5-18 November and Anker SOLIX AU 10 November to 12 December.

Black Friday Sale End Dates: When Do the Deals Stop?

Many early sales end before Black Friday itself:

• Already ended: Target's early sale (7 November) and Sephora's Savings Event (9 November).
• Ending mid-November: Walmart event 1 (15 November), Emma Sleep AU (16 November), EcoFlow US and Bluetti AU (18 November), Ulta's early deals (21 November).
• Ending on Black Friday weekend: Best Buy and Ulta (28 November), Walmart event 2 (29 November), Helly Hansen AU and Leon Cycle (30 November).
• Running past Cyber Monday: Freeze Frame (1 December), Ulta's Cyber Monday deals (1 December), Walmart's Cyber Monday deals (2 December), Anker SOLIX AU (12 December) and Target's price match (24 December).

For the deals that come after the weekend, see our Cyber Monday deals page.

What Deals to Expect

"Up to" figures usually apply to only a few items. Based on what stores are showing now:

• Electronics (Amazon, Best Buy, Walmart): early doorbusters on TVs, laptops and smart home devices, added weekly.
• Beauty (Ulta, Sephora): weekly deals, short online-only offers and gift sets.
• Power stations (EcoFlow, Bluetti, Anker SOLIX): some of the earliest and longest sales.
• VPNs and hosting (Surfshark, Cloudways): discounts on long plans. Check the renewal price too.
• Fashion (Abercrombie & Fitch, Macy's, Helly Hansen): sitewide or category sales, often with member perks.

Our early Black Friday deals page lists the offers that are live right now, and our Black Friday ads roundup collects each retailer's ad as it is released.

Tips for Timing Your Black Friday Shopping

1. Do not wait for 27 November by default. Many early sales end before then. Use the end dates above.
2. Join free member programs early. Walmart, Macy's, Sephora and Abercrombie & Fitch have given members early access in past years.
3. Check price-match and return rules. Target's price match runs until 24 December. See our price match and returns guide.
4. Track the price, not the badge. Compare the sale price with the October price.
5. Watch time zones. Ulta's online sale starts at 8pm CT, so it may not start at midnight where you live.
6. Check codes before checkout. Look at the store page on CouponFlick for current codes, and use our Black Friday coupon code tracker.

Frequently Asked Questions

When does Black Friday sale start in 2026?

Black Friday 2026 is on Friday 27 November, but most sales start earlier. Best Buy's early deals started on 6 November, Walmart's first event starts on 12 November, Ulta's early deals started on 25 October and Amazon has early deals now. Main sales at Best Buy and Ulta start on 19 and 21 November.

When does Black Friday start and end in 2026?

The day itself is 27 November. Most store sales run through the weekend to Cyber Monday on 30 November, and some go on to 1 or 2 December. Best Buy's main sale ends on 28 November, Walmart's second event on 29 November and Walmart's Cyber Monday deals on 2 December.

When does Amazon Black Friday start?

Amazon has not announced its 2026 dates. Early deals are live in its Holiday Shop now. In 2025, Black Friday Week started on 20 November, so a start around 19-20 November 2026 is expected.

Are the deals and codes on CouponFlick verified?

We check sale dates on the stores' own sites or in reliable reports, and we mark each date in the table as confirmed or expected. We do not test every code at checkout, so check the code on our store page before you buy. Terms can change at short notice.

Can coupon codes be stacked with Black Friday sale prices?

Sometimes. Many stores exclude sale items from codes during Black Friday, while others allow a code on top of the sale price or on full-price items only. The code terms on the store's checkout page are the final word. Our store pages note any exclusions we know about.

Is Black Friday or Cyber Monday better for deals?

It depends on the category. Electronics and in-store doorbusters tend to peak around Black Friday, while online-only, fashion and software offers often run or improve on Cyber Monday. See Black Friday vs Cyber Monday for a category-by-category view.

Conclusion

The Black Friday sale starts well before 27 November at most stores in 2026. Best Buy, Walmart, Ulta and several power station brands have already started, while Amazon, Macy's, Sephora and Abercrombie & Fitch are expected to start their main sales in the week of 19-23 November. Use the table to plan around end dates as well as start dates, check codes on our store pages, and keep an eye on the Black Friday hub as more stores confirm.