Walmart Black Friday 2026: Sale Dates, Deals & Ad Guide

Updated November 2026

Walmart has announced its Black Friday 2026 plans: three events running from November 12 to December 2. Early Black Friday Deals run November 12 to 15, the main Black Friday Deals event runs November 23 to 29 with stores opening at 6 a.m. on Black Friday, November 27, and Cyber Monday deals run online November 30 to December 2. Walmart+ members get early access to some deals at the start of the first two events.

This guide covers the official 2026 dates and times, how this year differs from 2025, what Walmart has said about its deals and ad so far, and how to get the most from the sale online or in store.

Walmart Black Friday 2026: Quick Facts

Event	Dates (2026)	Times
Early Black Friday Deals	November 12 to 15	Online 12:01 a.m. ET November 12; stores 6 a.m. local time
Walmart+ early access (event 1)	November 12	Hot Deal drops 12:01 a.m. ET; open to everyone 12:01 a.m. ET November 13
Black Friday Deals	November 23 to 29	Online 12:01 a.m. ET November 23; stores 6 a.m. local time November 27
Walmart+ early access (event 2)	November 23	Hot Deal drops 12:01 a.m. ET; open to everyone 12:01 a.m. ET November 24
Cyber Monday Deals	November 30 to December 2	Online from 12:01 a.m. ET November 30
Thanksgiving	November 26	Stores closed, as reported by 9to5Toys

The dates and times come from Walmart's official announcement on October 26, 2026.

The Three Walmart Black Friday Events Explained

1. Early Black Friday Deals: November 12 to 15

The first event starts online at 12:01 a.m. Eastern on Thursday, November 12, and in stores at 6 a.m. local time. Walmart+ members get first access to "hot Deal drops" at the start; the remaining hot Deal drop items open to all shoppers 24 hours later, at 12:01 a.m. Eastern on November 13. This four-day event is a good time to buy items you already know you want, especially toys and gifts that can sell out.

2. Black Friday Deals: November 23 to 29

The main event starts online at 12:01 a.m. Eastern on Monday, November 23, again with Walmart+ early access on hot Deal drops for the first 24 hours. Stores join on Black Friday, November 27, at 6 a.m. local time. This means the online deals start four days before the in-store event, so shoppers who wait for Black Friday morning in store may find some online deals already sold out.

3. Cyber Monday Deals: November 30 to December 2

Cyber Monday deals start online at 12:01 a.m. Eastern on November 30 and run for three days. Walmart has not given in-store details for this event.

What Is Different From Walmart Black Friday 2025?

Comparing the 2026 announcement with Walmart's 2025 plans shows four changes:

Detail	2025	2026
First event	November 14 to 16	November 12 to 15
Main Black Friday event	November 25 to 30 (online from November 25, in stores from November 28)	November 23 to 29 (online from November 23, in stores from November 27)
Cyber Monday	December 1 only, online	November 30 to December 2, online
Walmart+ early access	Five hours early online, from 7 p.m. ET the evening before (first event)	24 hours on select online-only deals and hot Deal drops

In short, the 2026 events start earlier, the main online event is a day longer, Cyber Monday has grown from one day to three, and Walmart+ early access is much longer. If you are not a member, the longer early access window means the most popular items may already be gone when deals open to everyone.

Walmart Black Friday Ad 2026: What Has Been Released

As of November 5, Walmart had shared preview images of its early deals but had not published a full product-by-product ad with prices. Its announcement promises "thousands of items across top brands, trending gifts and holiday must-haves", thousands of gifts under $20, and a Top Toys list that includes 25 toys under $25. In 2025, Walmart said its events would include discounts of up to 60% off.

We will not list prices until Walmart publishes them. When the ad is released, use it like this:

1. Note the event each deal belongs to. A deal in the November 12 event may not return in the November 23 event.
2. Check whether a deal is "online only", "in store" or both.
3. Look for the Walmart+ early access label if you are not a member, as those deals open 24 hours later.
4. Save the exact product names or model numbers so you can compare them with Amazon, Target and Best Buy.

Our guide to Black Friday ads explains how to read store ads in more detail.

Is Walmart+ Worth It for Black Friday?

Walmart is promoting a combined Walmart+ and Sam's Club Plus membership at $120 a year, which auto-renews. According to Walmart, benefits include free delivery on orders of $35 or more from Walmart ($50 from Sam's Club), a choice of Peacock Premium or Paramount+ Essential (both with ads) that you can switch every 90 days, and 2% Sam's Cash on qualifying in-club purchases, up to $750 per membership year.

For Black Friday specifically, the main benefit is the 24-hour head start on select online-only deals and hot Deal drops in the first two events. It is worth it if:

• you want a specific deal that is likely to sell out, such as a popular toy, console bundle or TV,
• you will use the free delivery and streaming during the rest of the year.

If you only want one or two ordinary deals, early access may not matter, as many deals stay available for the whole event. Read the membership terms before signing up, and note the renewal date.

Shopping Walmart Black Friday Online vs In Store

Online and in the app

• Most deals start online first, at 12:01 a.m. Eastern. That is 9:01 p.m. the previous evening on the West Coast.
• Sign in, save your payment and delivery details, and add items to your cart or list before the event starts.
• Check whether an item is "sold and shipped by Walmart" or by a Marketplace seller. Marketplace sellers can set their own return terms.
• Pickup can be faster than delivery for large items, if your local store has stock.

In store

• Stores open at 6 a.m. local time on November 12 and November 27. Stores are reported to be closed on Thanksgiving Day.
• Use the Walmart app in store to check prices and stock at your location.
• In-store stock varies by location, and some deals are online only.

Price Match and Returns

Price matching

Walmart's announcement does not mention price matching. Consumer guides report that Walmart stores may match a lower Walmart.com price on the identical item, but not prices from other retailers, and that special event pricing is often excluded. Ask at customer service if you see a lower Walmart.com price, and do not rely on a match for doorbuster items. By comparison, Target matches its own lower prices on items bought through December 24, 2026.

Holiday returns

Walmart had not announced its 2026 holiday return policy when we checked. For reference (2025): most items bought from October 1 to December 31, 2025 could be returned until January 31, 2026. Electronics, phones and some other categories had shorter windows, and Marketplace sellers set their own terms. Keep receipts and check the return window shown on each order.

How to Get the Best Walmart Black Friday Deals

1. Make a list now. Note the items and today's prices so you can tell a real deal from a small cut.
2. Check every event. Each event has its own set of deals, so an item missing from the first event may appear in the main one, and the reverse.
3. Be ready at 12:01 a.m. Eastern for any deal likely to sell out.
4. Compare with other stores. Amazon, Target and Best Buy run sales at the same time.
5. Check Cyber Monday. With three days of Cyber Monday deals this year, you get another chance at items you missed.

How Walmart Compares With Other Stores This Year

Store	Black Friday 2026 plan
Walmart	November 12 to 15, November 23 to 29, Cyber Monday November 30 to December 2
Amazon	Dates not announced; in 2025, Black Friday Week ran November 20 to December 1
Best Buy	Early deals from November 6; Black Friday sale November 19 to 28
Target	Early Black Friday sale November 5 to 7; own price match through December 24

See our Amazon coupons, Target coupon codes and Best Buy promo codes to compare. For clothing and home deals, Kohl's promo codes are also worth checking.

Our Walmart discount codes page lists current Walmart offers, and the Black Friday deals page collects the main store events in one place.

Frequently Asked Questions

When does Walmart Black Friday 2026 start?

The first event, Early Black Friday Deals, starts online at 12:01 a.m. Eastern on November 12, 2026. The main Black Friday Deals event starts online on November 23 and in stores at 6 a.m. on November 27.

Is Walmart open on Thanksgiving 2026?

Walmart stores are reported to be closed on Thanksgiving Day, November 26. Online deals are available as usual.

What time do Walmart stores open on Black Friday?

6 a.m. local time on Friday, November 27, 2026, according to Walmart's announcement.

Do I need Walmart+ to get Black Friday deals?

No. Walmart+ members get 24-hour early access to select online-only deals and hot Deal drops, but the remaining deals open to everyone after that.

When is the Walmart Cyber Monday sale?

Online from November 30 to December 2, 2026, starting at 12:01 a.m. Eastern.

Has the Walmart Black Friday ad been released?

Not in full as of November 5. Walmart has shared preview images and its event dates. Check Walmart's Black Friday page before November 12 for the first set of deals.

Conclusion

Walmart's 2026 Black Friday season is longer and starts earlier than last year, with three events from November 12 to December 2 and a full 24-hour head start for Walmart+ members on select deals. Make your list, decide which event matters to you, and be ready at 12:01 a.m. Eastern for anything that may sell out. For more late-season offers, see our Cyber Monday deals page.