Ulta Black Friday 2026: Dates, Deals & Ad

Updated November 2026

Ulta Beauty has published its Black Friday 2026 schedule. The Early Black Friday event runs now until November 21, the main Black Friday sale starts online on November 21 at 8pm CT and in stores on November 22 at 10am local time through November 28, and online-only Cyber Monday deals run from November 29 to the early hours of December 1. Platinum and Diamond members get a two-day preview of deals on November 6 and 7.

This guide sets out every Ulta date we could confirm, what the 2025 Black Friday deals looked like, how the rewards tiers affect what you can buy, the holiday return window, and a simple plan for getting the most from the sale.

Ulta Black Friday 2026: Quick Facts

Event	Dates (2026)	Where
Early Black Friday	October 25 to November 21 (ends 11:59pm CT)	Online and in stores, new deals each week
Platinum and Diamond preview	November 6 and 7	Online, signed in to your rewards account
Black Friday sale, online	Starts November 21 at 8pm CT	Ulta.com and the app
Black Friday sale, in store	November 22 at 10am local time to November 28	Ulta Beauty stores
Cyber Monday	November 29 at 12am CT to December 1 at 2am CT	Online only
Big Holiday Beauty Sale	November 29 to December 24	Online and in stores
Holiday returns	Purchases November 1 to December 31, 2026, returnable through January 31, 2027	Eligible products

All dates above come from Ulta's own Black Friday page and returns page as of November 5, 2026. Individual deals and prices are not listed in advance, so we have not included any.

How Ulta's Black Friday Season Works

Ulta does not run one single Black Friday sale. It spreads deals over about two months, and each stage works a little differently. Knowing which stage you are in helps you decide whether to buy now or wait.

Early Black Friday (now to November 21)

Ulta's banner promises up to 50% off with new deals each week, plus extra online "drops". The FAQ on the same page says up to 40% off select products, so expect the headline figure on a small number of items and smaller discounts on most. Good Morning America's October 26 roundup listed early deals on brands such as Tarte, Clinique, Benefit, medicube and COSRX, mostly in the 25% to 40% range, with skin care devices at up to 30% off. Examples on Ulta's own page include BOGO free on select minis, 30% off Morphe and 25% off Clinique.

The rewards preview (November 6 and 7)

Ulta Beauty Rewards members at the Platinum and Diamond tiers get a two-day preview. Ulta notes that you must be signed in to view and unlock the deal prices, so log in on the app or website before you browse. If you are a free-tier member, this preview is not open to you, but the deals usually return for everyone once the main sale opens.

Black Friday week (November 21 to 28)

The main sale opens online first, on the Saturday evening before Thanksgiving, and in stores the next morning. That makes Ulta one of the earlier big beauty sales of Thanksgiving week. Because online deals start about 14 hours before stores open, the most popular items can sell out online before you could reach a store.

Cyber Monday and the Big Holiday Beauty Sale

Ulta's Cyber Monday is online only and, unusually, starts on Sunday, November 29, ending at 2am CT on Tuesday, December 1. The Big Holiday Beauty Sale then runs to Christmas Eve. If you miss a Black Friday deal, it is worth checking whether a similar offer appears in this later event.

What Ulta Offered for Black Friday 2025

Ulta does not publish its daily deals in advance, so the best guide to the kind of deals to expect is last year. According to The Krazy Coupon Lady's coverage of the 2025 sale:

• Daily themed deals. On November 23, 2025, deals included up to 50% off select moisturizers and 30% off MAC foundation and lip products. November 25, 2025 featured select $12 lip products and $14 mascaras.
• Brand-level discounts. Thanksgiving Day 2025 (November 27) included 30% off Clinique.
• Low-cost mix-and-match deals. A 5 for $5 offer on Sweet & Shimmer products ran on November 27, 2025.
• Gift with purchase. In 2025, shoppers could get a free robe or throw blanket with a $75 fragrance purchase.

The pattern is clear: Ulta's Black Friday deals change daily and focus on specific brands and product types, not a single discount on everything. Free gifts and low-price mix-and-match items tended to sell out fast in 2025. Ulta has not announced its 2026 gifts with purchase.

Ulta Beauty Rewards: What It Changes for Black Friday

Ulta Beauty Rewards is free to join, and it matters more in November than at any other time of year:

• Points on everything eligible. Members earn points on eligible purchases and can redeem them toward future products and services. Bonus-point offers are common around holidays, so check the app for multiplier events before you place a large order.
• Tier-only deals. Some offers are limited to Platinum and Diamond members, who must be logged in at checkout. The November 6 and 7 preview is the clearest example in 2026.
• Your points balance. Black Friday is a good time to spend points you have built up during the year, because you can redeem them on top of a sale price on many items. Check the terms in your account for any exclusions.

If you are close to the next tier, buying your regular products before the end of the year may move you up and give you access to next year's tier-only events.

Should You Buy Now or Wait for Black Friday Week?

Buy in Early Black Friday if...	Wait for November 21 to 28 if...
The product you want is already discounted this week	You want gifts with purchase, which often launch in Black Friday week
It is a hot skin care device or K-beauty item that may sell out	You are open to whichever brand has the daily deal
You are a Platinum or Diamond member using the preview	You plan to compare Ulta with Sephora, Target and department stores
You want it delivered well before the holidays	You want low-cost stocking stuffers such as minis and mix-and-match items

Ulta's holiday return window covers purchases from November 1, so buying a discounted item early carries little risk. If a better price appears later, check whether Ulta will adjust it before you assume it will. In past years, Ulta has said it does not price match other retailers.

Practical Tips for Shopping Ulta's Sale

1. Make a list with today's prices. Note the regular price of each item you want so you can tell whether a Black Friday deal is genuinely lower.
2. Set up your account before November 21. Sign in, save your address and payment method, and add items to your bag or wish list. The online sale starts at 8pm CT on a Saturday evening, and quick checkout matters for limited items.
3. Check online-only labels. Some deals are online only and cannot be picked up in store. Read the deal label before you choose in-store pickup.
4. Use free shipping thresholds sensibly. Combine orders rather than adding filler items you do not need to qualify.
5. Look at the price per millilitre. Minis and value sets are convenient gifts but not always cheaper than full sizes.
6. Check prestige brands in the Cyber Monday window. Prestige brands are often excluded from regular coupons, so brand events in the Cyber Monday and holiday sale periods can be the main way to save on them.
7. Look for current offers on our Ulta coupon codes page before you check out.

Ulta Black Friday Store Hours

Ulta's only published in-store timing is that Black Friday deals start in stores on Sunday, November 22, at 10am local time. Ulta has not posted Thanksgiving Day or Black Friday store hours for 2026. In recent years, Ulta stores were closed on Thanksgiving Day, and holiday-hours roundups for past years listed early Black Friday openings that varied by location. Check your local store in the Ulta app or store locator before you go. You do not need to queue on Black Friday morning for in-store deals this year, because the in-store sale opens five days earlier.

Ulta Holiday Return Policy 2026

Ulta has posted its 2026 holiday terms. Eligible products bought in stores or on Ulta.com between November 1 and December 31, 2026, can be returned through January 31, 2027. Outside that window, Ulta's standard policy applies: most new or gently used products can be returned within 30 days for a refund to the original payment method, and returns from 31 to 60 days get merchandise credit. Returns need proof of purchase unless Ulta can find the purchase in its system, plus a physical government-issued ID and a phone number or email. Keep receipts and gift receipts for anything you are giving.

Ulta vs Sephora and Other Beauty Retailers

Many brands at Ulta are also sold at Sephora, Target, Kohl's and Macy's, so compare before you buy anything expensive:

• Sephora runs its Beauty Insider Savings Event until November 9, 2026, then separate Black Friday deals. Our Sephora Black Friday guide covers the dates, and current offers are on our Sephora promo codes page.
• Target runs its own beauty deals during its Black Friday events, often on drugstore and mass brands that Ulta also stocks. See our Target Black Friday guide.
• Department stores often add gift-with-purchase offers on prestige brands. Our Macy's Black Friday guide explains Macy's dates.

For deals across many stores in one place, see our Black Friday deals page.

Frequently Asked Questions

When is Ulta Black Friday 2026?

Ulta's Black Friday sale starts online on November 21, 2026, at 8pm CT and in stores on November 22 at 10am local time. It runs through November 28. Early Black Friday deals run until November 21.

Is the Ulta Black Friday ad out?

Ulta has published its event dates but not a full list of daily Black Friday deals. In 2025, deals changed day by day, so check the Ulta app and website each day of the sale.

When is Ulta Cyber Monday 2026?

Ulta's Cyber Monday deals are online only, from 12am CT on Sunday, November 29, to 2am CT on Tuesday, December 1, 2026.

Do Ulta rewards members get early access?

Yes, at the top tiers. Platinum and Diamond members get a two-day preview on November 6 and 7, 2026, and must be signed in to see and unlock the deal prices.

Is Ulta open on Thanksgiving?

Ulta has not published 2026 Thanksgiving hours. Its stores were closed on Thanksgiving in recent years, so check the store locator before you go. Online shopping is available all day.

What is Ulta's return policy for holiday gifts?

Eligible items bought from November 1 to December 31, 2026, can be returned through January 31, 2027.

Conclusion

Ulta's 2026 plan is now public: weekly Early Black Friday deals to November 21, a member preview on November 6 and 7, Black Friday week from November 21 to 28 and online Cyber Monday deals from November 29. Make your list now, buy items that are already discounted if they may sell out, and save gift shopping for Black Friday week, when gifts with purchase usually appear. When the weekend ends, our Cyber Monday deals page collects the next round of offers.