Target Black Friday 2026: Sale Dates, Deals & Ad Guide

Updated November 2026

Target Black Friday 2026 has already started in stages. Target's official holiday announcement lists a new Deal of the Day every day from November 1 to December 24, an Early Black Friday sale from November 5 to 7, and new limited-time offers every weekend after that. Black Friday itself is Friday, November 27, and Target has not yet published the dates or ad for its main Black Friday Week event.

This guide sets out what Target has confirmed for 2026, what it did in 2025 so you know what to expect next, how the holiday price match and returns work this year, and how to plan your shopping around each event.

Target Black Friday 2026: Quick Facts

What	2026 details	Status
Deal of the Day	November 1 to December 24, a new deal every day, with a one-day preview of upcoming offers	Confirmed by Target
Early Black Friday sale	November 5 to 7	Confirmed by Target
Weekend offers	New limited-time offers every weekend through the holiday season	Confirmed by Target
Holiday price match	Items bought from November 1; price drops at Target on or before December 24	Confirmed on Target's help pages
Extended holiday returns	Purchases from November 1 to December 24 get extra time (see returns section)	Confirmed on Target's help pages
Thanksgiving, November 26	Stores closed	Target's ongoing policy; check your store
Black Friday, November 27	Main sale dates and store opening time not yet announced	In 2025, stores opened at 6 a.m.
Cyber Monday, November 30	Not yet announced	In 2025, Target ran Cyber Monday deals online for two days

What Target Has Announced for 2026

Target shared its holiday plans in a press release on October 21, 2026. The main points for deal shoppers are:

• Deal of the Day, November 1 to December 24. One new deal goes live each day. For the first time, Target is giving a one-day preview of upcoming offers, so you can see tomorrow's deal before it starts.
• Early Black Friday, November 5 to 7. A three-day sale ahead of the main event.
• Weekend deals. After the early sale, Target says new limited-time offers will drop every weekend through the season.
• More than 8,000 new gifts, with more than half exclusive to Target. Target says most new holiday items cost $20 or less, including thousands at $5 and under.
• Example starting prices from the announcement: 100% cashmere (excluding functional trim) from $25, pajamas for the family from $10, holiday decor from $5 and faux fur throws at $30. Target also names toys from LEGO, Barbie and Nintendo among its featured gifts.
• Ask Target, an AI shopping assistant in beta on Target.com and in the Target app, which can help you search for gift ideas.

The release does not give dates for the main Black Friday Week sale, Black Friday store hours or Cyber Monday. Some deal blogs have published their own predictions for these, but they are guesses until Target confirms them.

What Target Did in 2025 (and What It Suggests for 2026)

Last year's schedule is the best guide to what may come next. Treat the table below as history, not a 2026 promise.

Event	2025 dates
Black Friday deals, online and in store	Sunday, November 23 to Saturday, November 29, 2025
Extra Black Friday deals	November 27 to 29, 2025, with early access to select deals for Target Circle 360 members
Black Friday store opening	6 a.m. local time, Friday, November 28, 2025
Cyber Monday	November 30 to December 1, 2025, online only

In 2025, Target advertised up to 50% off select tech, video games, toys and small appliances, and up to $200 off select Apple products during Black Friday week. The first 100 guests at each store on Black Friday got a free holiday tote, and 10 shoppers per store won prizes. If Target follows a similar pattern in 2026, expect the main Black Friday deals to start online on the Sunday before Thanksgiving (November 22, 2026), but wait for Target's own announcement before planning around it.

The Target Black Friday Ad

Target usually publishes its Black Friday Week ad shortly before the event starts. As of November 5, 2026, Target has released its Early Black Friday deals and the example prices above, but not a full Black Friday ad. We will not list Black Friday prices until Target publishes them.

When the ad comes out, here is how to use it well:

1. Check the date range on each page. In 2025, Target split its deals into a full-week set and a second set for Thanksgiving through Saturday. A deal may only run for part of the week.
2. Look for Target Circle markings. Some deals need you to sign in as a Target Circle member, and some early access is limited to paid Target Circle 360 members.
3. Note online-only and in-store-only items. In-store stock varies by location, and the app shows stock at your local store.
4. Write down exact model numbers for electronics so you can compare them with other stores.

Our guide to Black Friday ads explains how to read store ads and spot real discounts.

Target Holiday Price Match 2026

This is one of the most useful parts of shopping at Target in November. According to Target's help pages, if you buy an item from November 1, 2026 and Target's price drops on or before December 24, 2026, you can ask Target to match the lower price. You need proof of purchase.

What this means in practice:

• You can buy a gift during the Early Black Friday sale and ask for the difference if Target lowers the price on Black Friday.
• Target Circle deals that apply automatically can be price matched with proof of membership.
• Target coupons and tap-to-add Target Circle Bonuses cannot be used together with a price match.
• Clearance, closeout, liquidation, refurbished items and pricing errors are excluded, and a lower price at a different Target store does not count.
• Target Plus partner items follow a separate holiday price match policy.

Target's help pages point to a separate Holiday Price Match Policy for full details. Some deal-specific exclusions have applied in past years, so read that policy before relying on a match for a heavily advertised Black Friday item.

Target's price match covers Target's own prices. Our Black Friday price match and returns guide compares the rules at other major stores.

Target Holiday Return Policy 2026

Target's help pages list an extended holiday return window for purchases made from November 1 to December 24, 2026. The extended window starts on December 26, 2026:

Item type	Return by
Electronics and entertainment (excluding Apple and Beats)	January 24, 2027
Apple, Beats, and unlocked or prepaid mobile phones	January 8, 2027
Most Target Plus items (excluding seasonal holiday decor)	January 24, 2027

Most other Target items already have a standard return window under Target's usual policy. Keep your receipt or order confirmation, and check the return terms on the order for anything bought from a Target Plus partner.

Target Circle, Circle Card and Circle 360

Target runs three related programs, and it helps to know which one a deal needs:

• Target Circle is free. Sign in on the app or website to get Target Circle deals, many of which apply automatically at checkout.
• Target Circle Card is Target's debit or credit card. Target's price match page confirms that the 5% Circle Card savings still applies to a price-matched item.
• Target Circle 360 is the paid membership. In 2025, it gave early access to select Black Friday deals from November 27 to 29. Target has not yet said what 360 early access looks like in 2026.

If you only plan to buy a few items, the free Target Circle account is enough to get most deals. A paid membership mainly matters if early access to a specific deal is important to you.

How to Shop Target Black Friday 2026

1. Use the Deal of the Day preview. Check the app each evening to see the next day's deal, and skip days that do not match your list.
2. Buy early when you see a fair price. Because of the holiday price match, buying during the Early Black Friday sale carries less risk. If the price drops before December 24, ask for the difference.
3. Keep a price log. Note the price of each item you want now so you can tell whether a Black Friday price is a real cut.
4. Use order pickup or Drive Up to avoid the Black Friday morning queue for items that are in stock at your store.
5. Do not rely on Thanksgiving Day in store. Stores are closed on November 26, so plan any in-store trip for Black Friday or later.
6. Compare before you buy. Best Buy, Walmart and Amazon run their sales at the same time, and prices on popular electronics often match across stores.

Target vs Other Stores This Black Friday

Store	What is known for 2026
Target	Deal of the Day November 1 to December 24; Early Black Friday November 5 to 7; weekend offers; price match through December 24
Walmart	Early deals November 12 to 15; Black Friday Deals November 23 to 29; Cyber Monday November 30 to December 2
Best Buy	Black Friday sale announced for November 19 to 28 (see our Best Buy guide)
Amazon	Black Friday dates not yet announced

For more detail, read our Walmart Black Friday guide and Amazon Black Friday guide. You can also check current offers on our Target coupon codes, Walmart discount codes and Best Buy promo codes pages, and see all the main store events on our Black Friday deals page.

Frequently Asked Questions

When does Target Black Friday 2026 start?

Target's holiday deals started on November 1 with Deal of the Day, and the Early Black Friday sale runs November 5 to 7. Target has not yet announced dates for its main Black Friday Week sale. In 2025, that sale ran from Sunday, November 23 to Saturday, November 29.

Is Target open on Thanksgiving 2026?

Target stores are expected to be closed on Thanksgiving Day, November 26, as they have been in recent years. You can still shop on Target.com and in the app.

What time does Target open on Black Friday 2026?

Target has not announced its 2026 Black Friday hours yet. In 2025, stores opened at 6 a.m. local time on Black Friday. Check your store's hours in the Target app closer to the date.

Will Target price match Black Friday prices?

Target's 2026 holiday price match covers items bought from November 1 if Target's own price drops on or before December 24, with proof of purchase. Check Target's Holiday Price Match Policy for exclusions before you rely on it.

Do I need Target Circle 360 to get Black Friday deals?

No. Most deals are open to everyone or to free Target Circle members. In 2025, Circle 360 members got early access to select deals only.

Has the Target Black Friday ad been released?

Not as of November 5, 2026. Target has released its Early Black Friday deals and some example prices. Check Target's Black Friday page and app for the full ad.

Conclusion

Target's 2026 season is built around many smaller events rather than one big day: a daily deal from November 1, a three-day early sale from November 5 to 7, weekend offers, and a main Black Friday sale still to be dated. The holiday price match through December 24 makes it safer to buy early, and the extended returns give you time to change your mind. Watch for Target's Black Friday Week announcement, and see our Cyber Monday deals page for the deals that follow.