Black Friday 2024 delivered record-breaking results that every smart shopper should know about. US online sales hit $10.8 billion, marking a 10.2% increase from 2023, while global spending reached $74. 4 billion, up 5% from last year. Understanding these trends and the best coupon strategies can save you hundreds of dollars on November 29, 2025, when Black Friday returns.
87.3 million people shopped online while 81.7 million visited stores on Black Friday Coupons 2024. Mobile shopping dominated with 69% of purchases made on mobile devices worldwide. These numbers prove that Black Friday remains the biggest shopping event of the year.
The average Black Friday discount across all product categories reached 28% in 2024, according to Salesforce. "Buy Now, Pay Later" options added $686.3 million to online sales, growing 8.8% year-over-year. This payment method helps shoppers manage larger purchases during the sales event.
Percentage discounts are the most preferred type of Black Friday coupons Promotions, with Gen Z preferring discounts in the 20%-35% range. However, higher discounts do not always mean higher conversions. Smart retailers focus on strategic pricing rather than random markdowns.
Tiered discount strategies work best for increasing order values. Examples include $10 off $50, $25 off $100, and $50 off $200. These progressive savings encourage customers to add more items to their cart.
Single-use coupons create urgency and prevent abuse, while sitewide discounts lasting 24 hours generate maximum buzz. The best coupon codes are memorable and themed, like "BFSAVE25" or "FLASHFRIDAY."
The most-sold items on Black Friday 2024 were makeup and skincare products, followed by electronics, toys, apparel, and jewelry. Skincare offered 33% discounts, makeup reached 38%, general apparel hit 33%, and active wear provided 32% savings.
Major retailers like Target and Dick's Sporting Goods close on Thanksgiving but offer online deals throughout the day Electronics from brands like Bose, Sony, and Apple typically see their deepest discounts on Black Friday.
Toys and sporting goods see their best discounts on Thanksgiving Day, with expected savings of 27% and 20% respectively. Plan your shopping calendar around these specific discount patterns.
Mobile revenue share reached 54.5% of online purchases in 2024, with total mobile spending estimated at $131.5 billion. Mobile accounted for 57% of all online sales on Cyber Monday and 70% of worldwide spending during Black Friday week
More than 81% of consumers use social media to inform their holiday shopping decisions, a 12 percentage point increase from 2023. Follow your favorite brands on social platforms for exclusive mobile-only coupon codes. AI technology is reshaping Black Friday shopping. 56% of shoppers planning to use AI would use it to find the lowest prices. Use retailer chatbots and recommendation engines to discover personalized deals.
Start shopping early but save major purchases for Black Friday itself. 55% of consumers take advantage of early holiday sales and promotions. Compare prices across multiple retailers using tools like Honey, Capital One Shopping, or Keepa browser extensions.
Set up affiliate and referral codes if you plan to share deals with friends, as many retailers offer commission-based savings Cyber Monday 2025 Deals & Coupons. Sign up for store newsletters and apps before November to receive exclusive coupon codes.
Clear your browser cache before shopping and have backup payment methods ready. SMS message volume increased by 14.8% in the week leading up to Black Friday 2025 survey results, so enable text alerts from your favorite retailers for flash sale notifications.
Black Friday 2025 promises even bigger savings. Mark November 29th on your calendar and prepare your shopping strategy now to maximize your savings.
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