Sporting Goods Black Friday 2026: DICK'S, Academy, REI & More

Updated November 2026

Sporting goods Black Friday 2026 sales are taking shape, but most retailers have not published their full deal lists yet. DICK'S Sporting Goods has confirmed its stores will be closed on Thanksgiving Day, November 26, 2026, and reopen on Black Friday, November 27, while REI keeps its long-standing policy of closing on Black Friday. Below is what each major sporting-goods retailer and brand has confirmed for 2026, plus last year's pattern, labelled 2025, where 2026 details are not out yet.

We only list facts that retailers have published or that were reported from their own announcements. We do not guess prices, codes or store hours, and we will update this page as new 2026 ads come out.

Sporting Goods Black Friday 2026: Quick Facts

Retailer or brand	Thanksgiving 2026	Black Friday 2026	Last year's pattern
DICK'S Sporting Goods	Stores closed (online open)	Stores reopen November 27; deal dates not announced	2025: deals ran Nov 26 to Dec 1; stores opened 6 a.m. on Black Friday
Academy Sports + Outdoors	Not confirmed for 2026	Black Friday page live; full hours not confirmed	2025: closed Thanksgiving, opened 5 a.m. on Black Friday
REI Co-op	Not confirmed for 2026	Closed on Black Friday (permanent policy)	Closed on Black Friday every year since 2015
Foot Locker, Champs Sports	Online shopping available on footlocker.com	Not announced	-
Walmart	-	Black Friday Deals Nov 23 to 29; stores Nov 27 from 6 a.m.	Announced October 2026
Target	-	Early Black Friday sale Nov 5 to 7; main ad not out	Announced October 2026
Amazon	-	Not announced	2025: Black Friday Week Nov 20 to Dec 1

Sporting Goods Retailers: Black Friday 2026

DICK'S Sporting Goods

2026 confirmed: in its October 15, 2026 seasonal hiring release, DICK'S Sporting Goods, Inc. said all of its US stores and distribution centers will be closed on Thanksgiving Day, November 26, 2026. Shoppers can still shop online throughout Thanksgiving Day at dicks.com and footlocker.com, and retail locations reopen on Black Friday, November 27. DICK'S has not yet announced its 2026 Black Friday deal dates or store opening time.

2025 pattern: DICK'S announced its 2025 holiday deals and Black Friday hours on November 13, 2025. Its Black Friday deals ran from Wednesday, November 26 through Monday, December 1, 2025, across clothing, footwear and equipment. Examples in the release included 30% off Nike Club Fleece and up to $1,600 off Bowflex treadmills. Stores opened at 6 a.m. and closed at 10 p.m. on Black Friday 2025. ScoreCard members also got exclusive offers during DICK'S Deal Days, December 7 to 10, 2025.

If 2026 follows a similar schedule, expect the DICK'S announcement in mid-November, but that is an estimate, not a confirmed date.

Academy Sports + Outdoors

2026 status: Academy's Black Friday 2026 page is live and says week-long deals, flash sales and month-long sales will run through November and December. It had not clearly confirmed its 2026 Thanksgiving and Black Friday store hours when we checked. 2025 pattern: Academy's own page listed Thanksgiving 2025 as closed and Black Friday 2025 as opening at 5 a.m. Academy has closed on Thanksgiving for many years, while still running deals online that day.

REI Co-op

REI closes its stores on Black Friday and has done so every year since 2015, as part of its #OptOutside campaign. In its newsroom, REI has said the closure is a permanent commitment. That means no in-store REI shopping on November 27, 2026. REI had not announced a 2026 holiday sale as of November 4, 2026. Check REI's own site for member offers before and after Black Friday weekend, because REI's discounts happen on other days.

Foot Locker and Champs Sports

Foot Locker, Kids Foot Locker, WSS and Champs Sports are now part of DICK'S Sporting Goods, Inc. The October 2026 release says footlocker.com stays open for online shopping on Thanksgiving Day. Black Friday 2026 deals for these stores have not been announced.

Walmart, Target, Amazon and Kohl's

Big-box retailers sell a lot of fitness equipment, bikes, camping gear and team sports gear on Black Friday.

• Walmart has announced three 2026 events: Early Black Friday Deals from November 12 to 15, Black Friday Deals from November 23 to 29 (stores on November 27 from 6 a.m. local time), and Cyber Monday from November 30 to December 2. See our Walmart coupons page.
• Target is running Deal of the Day from November 1 to December 24 and an Early Black Friday sale from November 5 to 7, 2026. Check our Target coupon codes.
• Amazon has not announced its 2026 dates. In 2025, Black Friday Week and Cyber Monday deals ran from November 20 to December 1, 2025. Track offers on our Amazon coupons page.
• Kohl's sells Nike, adidas and Under Armour activewear and usually pairs Black Friday with Kohl's Cash. Its 2026 ad is not out; the 2025 ad came out on November 7, 2025. See our Kohl's promo codes.

Sports Brands: What to Expect on Black Friday

None of the big athletic brands below had announced 2026 Black Friday dates as of November 4, 2026. Here is the general pattern, without guessing this year's discounts.

Nike

Nike usually runs its Black Friday sale online in the week before Black Friday, with extra savings on items that are already marked down. Sale items from Nike also show up at DICK'S, Kohl's and Foot Locker, so compare prices.

adidas and Under Armour

adidas and Under Armour both run Black Friday sales on their own sites and apps, usually starting in the days before Thanksgiving. Discounts are often tiered by product, so the headline "up to" percentage applies only to some items.

Swimwear and Team Gear

Specialist brands often run their own sitewide sales over Black Friday weekend. Swimmers can check our TYR coupon codes for current TYR offers. For activewear basics, check our Gap discount codes for current offers.

Sporting Goods Black Friday 2026 Calendar

These are the confirmed 2026 dates that matter for sports and outdoor shoppers. Dates for individual sporting goods sales will be added once each retailer announces them.

• November 5 to 7: Target Early Black Friday sale
• November 12 to 15: Walmart Early Black Friday Deals
• November 23 to 29: Walmart Black Friday Deals (online from November 23)
• November 26 (Thanksgiving): DICK'S stores closed; dicks.com and footlocker.com open
• November 27 (Black Friday): DICK'S stores reopen; REI stores closed
• November 28: Small Business Saturday, a good day to check local bike, run and outdoor shops
• November 30 (Cyber Monday): online deals; Walmart's Cyber Monday event runs to December 2

Local specialty shops often have smaller discounts than the big chains, but they can offer fitting, assembly or tune-ups that are worth money on bikes, skis and running shoes.

What Sporting Goods to Buy on Black Friday

Category	Why Black Friday works	Tip
Home fitness equipment	Treadmills, bikes and weights are common doorbusters	Check delivery and assembly fees before you buy
Running shoes	Last season's colors are usually discounted	Know your size in the exact model
Activewear and fleece	Brand-wide promotions are common	Compare brand sites with DICK'S and Kohl's
Outdoor and camping gear	Coats and cold-weather gear are in season	REI is closed on Black Friday; check other days
Golf, bikes and team sports	Older models get cleared before spring	Check the model year
Smartwatches and trackers	Often discounted at big retailers	Compare against Walmart, Target and Amazon

How to Save More on Sporting Goods This Black Friday

1. Join loyalty programs early. DICK'S ScoreCard members earned points and got exclusive Deal Days offers in 2025. Brand memberships at Nike and adidas are free to join and sometimes come with member-only offers.
2. Shop online on Thanksgiving. DICK'S and Academy stores are closed on Thanksgiving, but DICK'S and Foot Locker sites stay open on November 26, 2026.
3. Compare prices across stores. The same shoe or treadmill often appears at a brand site, a sporting goods store and a big-box retailer at different prices.
4. Check the model. Fitness equipment and golf clubs come in many model years. Make sure you are comparing the same one.
5. Read return rules. Large equipment often has shorter return windows or return shipping fees.
6. Look for coupons. Some stores allow a promo code on top of sale prices. Check our Black Friday deals page before checkout, and read the terms, since many codes exclude doorbusters and some brands.
7. Do not forget Cyber Monday. In 2025, DICK'S Black Friday deals ran through Monday, December 1. Our Cyber Monday deals page lists online offers.

Frequently Asked Questions

Is DICK'S Sporting Goods open on Thanksgiving 2026?

No. DICK'S Sporting Goods, Inc. said its US stores will be closed on Thanksgiving Day, November 26, 2026. You can still shop online at dicks.com, and stores reopen on Black Friday, November 27.

When does the DICK'S Black Friday 2026 sale start?

DICK'S had not announced its 2026 dates as of November 4, 2026. In 2025, its Black Friday deals ran from November 26 to December 1, 2025.

Is REI open on Black Friday?

No. REI has closed its stores on Black Friday every year since 2015 and has said the closure is permanent.

What time does Academy open on Black Friday?

Academy had not clearly confirmed its 2026 hours when we checked. In 2025, it opened at 5 a.m. on Black Friday and was closed on Thanksgiving.

Is Black Friday a good time to buy fitness equipment?

Often, yes. Treadmills, bikes and weights are common Black Friday deals. In 2025, DICK'S advertised up to $1,600 off Bowflex treadmills. Always check delivery and return terms.

Conclusion

For sporting goods Black Friday 2026, the main dates are fixed: Thanksgiving closures at DICK'S on November 26, store reopenings on November 27, and REI closed on Black Friday. Most retailers will publish their deal lists over the next two to three weeks. We will update this guide as they appear. Until then, browse current offers on our Black Friday deals page.